When it comes to ranking on Google’s first page, has it ever occurred to that it is totally free to do so ? Has it occured to you that although Google’s organic rankings are free of charge, the resources required to carry out SEO are not free ?.
That’s right. although googles placement may be free of charge, the work needed to get there never really is. You need an SEO specialist in order to achieve this. You can check out the map below to locate one of the best SEO specialists in Sydney
How SEO Consultants Can Help Rank Your Website
Serach engine optimisation which is carried out by SEO professionals is usually far more proficient due to the fact that SEO experts usually work one on one with clients as opposed to an agency which assigns a SEO rep to a client which is then pout through what we like to call the hamburger process.
Crap service in other words. SEO is very involved, and more so since 2015 when Google began really increasing its algorithm changes which now stringently monitors artificial SEO. Google actually does not appreciate SEO experts as Google would prefer you pay for Adwords when it comes to rankings.
What Is SEO ?
SEO is the process of fine-tuning websites to cater to Google’s requirements in order to improve the user experience and therefore keep search engine users using Google instead of running off to the likes of Yahoo or Bing.
It is a process of adding content, images and likes to the on-page factors and then backing it with related links sources that have an interest in your own site. This also involves social media signals which also aids in establishing your brand with Google.
So What Is A Well Thought Out SEO Strategy ?
A well-planned search engine optimisation campaign should always start with on-page optimisation. As the name already suggests, this part of a search engine optimisation will optimise key elements on-page.
To start the on-page optimisation process, keyword research is paramount of importance. This will ascertain the most relevant keywords related to your site’s theme. Another important factor that should be considered here is the search volume of each keyword you are analyzing.
There are various free keyword analyzing tools available today, with wordtracker, keyword discovery and the Google Adwords keyword suggestion tool been the most used ones.
Once you have a list of keywords that you are happy with, it’s time to start implementing those keywords on the right places on your website’s pages.
The most important on-page optimisation element are the title tags. The title tag is the first thing search engines robots look at when they crawl a page, and it’s given very high importance by the search engines so it’s crucial to add your keywords to your title tags.
Another good place to add your keywords is in the meta description and keywords tags, these meta tags are not as important as they used to be, but since search engines normally display the meta description tags as the text snippet under the link to your site on the SERPs, writing compelling meta description tags can make your site stand out on the SERPs and instigate searchers to click through your link.
Headers are another important element that should be given special attention, search engines give high importance to headers, especially the H1 headers or H1 tags, adding your keywords to these tags can help improve the rankings for these keywords.
Since the search engines are not good in reading images you will need to use special tags to tell the SE what the image represents, these special tags are called ALT tags. Again an important place to add your keywords and always use a meaningful file name to your images, for instance, “dog-playing-with-ball.jpg” is much better than “DC23124.jpg”.
The content or the text of your pages should also be optimised. Optimise your content in a way that suits both your visitors and the search engines. Don’t stuff your content with keywords; try to use synonyms and variations of your keywords. By en-bolding the odd keyword, this also highlights important text to the search engines, once again care must be taken to not look artificial.